Everybody else asks who'll pay more.
This one asks who'll crack first. Every morning the price of this entire page starts absurdly high and falls all day toward a dollar. There is exactly one slot. Buy it and the falling stops. Wait and it might not be there when you get back.
So the winner always gets a full 24 hours, even if they crack at 11:58 PM.
Exponentially. Fast through the ridiculous numbers in the morning, slow through the plausible ones at night, when it hurts.
Checkout locks the price for five minutes and puts your indecision on the front page. If you bail, it resumes lower.
And we print that in the largest type we own, forever. It has happened twice.
No hidden reserve, no shill bidding, no dynamic anything. You can compute tonight's price yourself right now. Tomorrow's opening ceiling is four times the median of the last seven clearing prices, so a whale today makes tomorrow expensive and a dark day makes it cheap.
One person, one day, no funding, no roadmap. It is an advertising slot sold by clock. If it stops being interesting it will stop existing, and the archive will stay up either way.